Friday, October 28, 2011

It All Began With A Juice Stand....

It All Started With A Juice StandI think its time to give a little background on the "Queen of Prep" herself....Lilly Pulitzer

In 1950, at age 21, Lilly McKim eloped with Peter Pulitzer to trade the busy lifestyle of living in New York City for the sun and beaches of Palm Beach. Peter was the owner of several citrus groves and with some of the extra produce, Lilly opened her own juice stand for something to do. She quickly found that the juice was staining her clothes. Needing a way to disguise the constant stains, she created a dress of bright colors to mask the stains. Her customers loved the dresses so much, she had more made and began selling them at her juice stand and with that the Lilly Pulitzer brand was born.

Around 1959, Lilly became the president of her company and the brand took off. Her classic shift dress know as the "lilly" became iconic and shot to international fame when Jacqueline Kennedy, a former classmate, was photographed wearing one of Lilly's dresses while on vacation. The dresses became popular over night and with that Lilly knew it was time to enter the dress making business.

The Lilly brand flourished throughout the 1960s and into the early 1980s. It was at this point when Lilly felt she was no longer having as much fun as she once was and decided to retire from the fashion world in 1984 thus bringing an end to the Lilly line. But luckily for us Lilly lovers, in 1993 Sugartown Worldwide Inc. felt that they could revive the brand and bring it back to the same status it once was in the 1960s.

To this day the Lilly shift dress is still an icon worn by mothers and their daughters around the world. In addition to the shift dress, Lilly has everything from pants to swimsuits to home accessories. Its my favorite brand and I hope that some day, I will be able to dress my kids in Lilly and they will discover the same love for the brand that I have.

Just In for Women

Information courtesy of Lilly

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